Who we are — NOVA

Where NOVA comes from

NOVA grew out of the research behind the Salesforce Operational Excellence Handbook — a study of what separates the top 10% of Salesforce programs from everyone else. The pattern was consistent: the best programs don't work harder, they work differently. Clear intake. Design before build. Assurance that's enforced, not encouraged. Release pipelines that leave a trail.

Most teams know this. Almost none can staff it. The delivery discipline of a top-10% program has always required a bench of senior architects that most organizations can't hire, can't afford, or can't keep.

So we productized it. NOVA encodes that senior judgment into AI agents that carry the work — through intake, discovery, design, build, assurance, acceptance, and release — with experienced humans at the gates where judgment matters most.

Founders

The people behind NOVA.

Nick Hamm

Co-founder

Nick has spent his career building Salesforce teams and businesses — solutions architect at Appirio, then founder and CEO of 10K, the network of elite independent Salesforce experts. A Salesforce MVP Hall of Fame inductee, he led the research into what the top 10% of programs do differently — the playbook NOVA turns into a product.

Matt Lamb

Co-founder

Matt is a Salesforce MVP and the longtime CTO of 10K, with a career spent as an architect and technology leader across the Salesforce ecosystem. He's the engineering mind behind NOVA — the agentic delivery platform that puts senior judgment into every stage of the lifecycle.

What we believe

Four principles we won't trade away.

Assurance is automatic

Standards that depend on discipline decay under deadline pressure. Quality has to be built into the pipeline itself — enforced on every change, not asserted in a slide.

Humans hold the gates

AI carries the work; people make the calls. You appear at intake, acceptance, and the production gate — the three moments where human judgment is irreplaceable.

Evidence over opinion

Every stage of delivery should leave a trace you can audit — GitHub-backed, reviewable, reversible. If you can't show your work, it isn't done.

Senior by default

Most programs get senior thinking a few hours a week. Encoded into agents, it's present in every ticket, every review, every release — at a fraction of the cost.

Senior architects and AI agents, working as one team.